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As the Heat Rises, So Do the Cheating: Scientists Explain Why

The first month of summer is already behind us, and it must be said that the steamy June has heated us up quite well. Everyone knows that excessive heat affects people’s well-being, but scientists have discovered another unexpected fact – the burning air triggers an amazing mode full of lust in people, writes “Daily Mail”. Scientists warn that hot days can have an unpleasant effect on your romantic relationship, as cheating increases during them.

British researchers have found that high temperatures can make people more excited than usual.

Researchers say that June 10, 2023 was the hottest day ever in Britain, with temperatures exceeding 30 degrees.

Amazingly, the heat records coincide with a surge in sign-ups on the country’s biggest dating site, with applications up by as much as 65% on the hottest day. It is interesting that last year, when the first hot days arrived, similar events were observed.

According to Jessica Leoni, a spokeswoman for the dating site, the heat was to blame for the activity. She and her colleagues conducted an analysis and found that not only did “ice cream sales increase, but also cheating” during the heat.

Interestingly, Jessica Leoni’s assumption that hot weather makes people “horny” is supported by a study from Tel Aviv University. Its results proved that spending more time in the sun can increase a person’s libido. The authors of the study claim that exposure to ultraviolet radiation can increase levels of “sex steroid” hormones such as estrogen and progesterone, and in men, testosterone.

The researchers also suggested that higher temperatures also increase attractiveness, meaning that women and men have more sex.

But an equally important factor is that in the summer people spend more time outside and meet more people. As part of the study, Leoni conducted a survey of 1,000 users on his dating site. 71% of people agreed that hot weather actually makes them more aroused. However, just under 70% of respondents admitted that heightened arousal was partially or fully responsible for their registration on the site.

In recent decades, scientists have been constantly warning that there is no way humanity can stop the global warming of the planet, which means that we will inevitably face an increase in temperature in the coming years.

According to Daniel Kruger, a specialist in evolutionary psychology at the University of Michigan, the hot weather takes us back to childhood, when summer was associated with school, fun and freedom. This attitude carries over into adulthood, so the usual rules don’t seem to apply during the summer months.

According to Kruger, all of this leads people to believe that cheating on their partner in the heat of summer is the norm.

Simply put, the heat stops the normal behavior of a couple, and many consider a “summer romance” to be something normal. You should also consider that summer is more social and the hotter the weather, the less clothing people want to wear, resulting in the perfect time for side steps.

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