One woman had three daughters. When the elder married and went to live with her husband, the mother asked her daughter to send a letter about her intimate life. Two weeks later, a letter arrives with only one word written: Nescafe. Mom didn’t understand at first, but then accidentally saw Nescafe’s ad in the newspaper: “Enjoy until the last drop,” and was very happy about her daughter. The middle daughter then married, to whom her mother asked for the same. A week later, a letter arrives from her daughter: Benson & Hedges. Mom starts looking for an ad for that cigarette in all the newspapers. She soon found the text, “Extra Long, King Size,” and rejoiced over her daughter. And finally, it was time to marry the youngest daughter. Only a few months later, the mother received a letter: ”British Airways”. The mother found a newspaper with an airline ad and, reading the text, lost consciousness: “Three times a day, seven days a week, in all directions.”